From The “Making An Impression” File by Sean E. Ali

So, FINALLY, Tommy Hancock over at Pro Se has done his reveal of three author imprints where I got to do the initial logo designs…

The plan was to reveal them over the weekend at the convention that hosts the annual Pulp Factory Awards in Chicago.

Not that I’ve ever been, but I’ve won one to my complete surprise.

So the three authors involved with this part of the reveal were Kimberly RichardsonFrank Schildiner and my good friend and partner-in-virtual crime Derrick Ferguson. All three are authors in something called “New Pulp” but really that’s kind of a narrow definition of their particular brands of storytelling. All three are well regarded, they’re unique in their own rights, they all have their followings who eagerly await their latest projects and all of them have happened to be offered a chance to exercise their prodigious imaginations under their own brands with Pro Se.

And lucky me, I get to contribute by building the first part of that brand with these imprint logos…

So, though you’re probably not asking, how does that work? Well I’m glad you didn’t ask, let me tell you the intricate planning that went into each one of these and the meticulous work we in the independent publishing game go through to make our talent shine…

Last weekend, Tommy hits me up on Facebook with no warning whatsoever and says he needs some author imprint logos for this show in Chicago: “can you do it?” I ask for details because obviously I’m just getting to a party already in progress, and he kicks out the rough ideas for Kimberly and Frank…

…which, BTW, for a guy so full of ideas and stories and plans was woefully light on details just generalities, and he turns me loose after I inform him I’ll talk to Derrick who had already contacted me. Derrick and I do all our stuff more like a couple of guys shooting the breeze on the front stoop on a Sunday afternoon. Yeah we work, it’s just more of a relaxed thing where we kick back and chat and at some point we, usually accidentally, hit on the right thing. I love our process because when we do chop it up, I never fail to end our conversation without a smile at the end and at least two good belly laughs from the soul.

Which is pretty much how his brand POWER PLAY! was done. I, in the course of our discussion run an idea of what I’d like to use as his look and he shows me the very thing I had in mind, which in an odd bit of coincidence was sitting on his desk: a gold clenched fist with that 1960s/70s Soul Brother/grindhouse film vibe as the logo. In my head, what you see as the POWER PLAY! logo was a black light velveteen poster stuck to a ceiling between some mirror tiles with a fish net full of fake starfish.

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It was the 70s, you had to be there.

So he was easy and POWER PLAY! was done in one. There are colored variants and, as a last minute thing, I added the tag line “Old School New Pulp” which is what Derrick does. He’s got an updated Men’s Adventure/Action Hero/Thriller feel to a lot of his projects, so it felt right.

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Now Kimberly’s came with the most detail from Tommy. Crossed guns, gothic mansion, emboss this, something something that…

So I did that first and like an old “Men On Film” sketch: “Hated it!” It didn’t matter how many ways I crossed the 20 pistols I put together, none of them looked right. So instead I went to work on the manor house bit and abandoned the guns. Nice… but generic. The house was sitting on a cliff, so I pulled the cliff, threw in a really basic shield, colored it all black… better, but still needed something. I uncrossed the guns, used them as a frame and was there.

But then I wanted to make it hers. Any schmuck could build a lady a house but it needs to be HER house. So I took a look at the lady I was building the house for since I’ve never had the pleasure IRL or online of getting to know her. First thing I noticed, which is the first thing I notice about a lot of women in photos, were her eyes…

…that, kids was the hook, she’s got great eyes. I stared at those eyes and attempted to be as accurate as I could be despite simplifying them for an illustration. Stared at them for so long, I think I owe her dinner and one failed rom-com running through the airport scene. I tossed an oversized moon in the background added the eyes and I was in love…

…with the final product.

So PULP GOTHIC gave me the Lady of the House, a touch of Stephen King in the mansion, got the guns in and it all was an echo of the old paperbacks that used to come with the mapback covers telling you about the location of the story.

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Last, but not least, came Frank Schildiner. His was done first, I really didn’t like it but I took Tommy’s rough idea too literal. Frank and I aren’t online running buddies, but he and I enjoy decent fight techniques, he’s a martial artist and instructor (in addition to being an author) and I’m immensely impressed by his focus and skill. Unfortunately the logo I came up with didn’t really reflect Frank or his work. It was sort of a hero shot that reminded me of a rejected logo for the old fitness guru Jack LaLanne. It was passable, but it wasn’t Frank. As Friday rolled around I still wasn’t happy with it and it’s hard to put out something I’m not in love with as I send it out. Tommy’s looking for logos and I’m one short. But it was also something Tommy said that sparked an image early on: “Frank’s work goes everywhere.” The image that invoked was pure Jack “The King” Kirby. If you don’t know Jack and his work in changing the face of comics as we know them with Stan Lee…

…move out of that cave so I can get you some help.

So the image I came up with was a complete re-do which is inspired by guys like Kirby and the late Darwyn Cooke and we had something worthy of Frank in particular and his work in general.

And I FINALLY learned how to DIY the famous “Kirby Krackle”…

…yeah, whatever, it’s a big deal to me.

So SCHILDINER’S WORLDS final look is probably more due to Tommy’s summation of Frank’s work than anything else. I had the image in my head, but thought I had to do the other thing based on his explanation of what he said the look should be.

So I did what he said over what he asked.

I submitted both though, as I did with the manor only version of PULP GOTHIC, because you should give a guy options…

I’m glad he chose the ones he did.

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Bet you’re wondering where that planning aspect went that I mentioned at the start, right?

Tommy and I refer to this as the “Butch and Sundance”…

If you’ve ever seen how BUTCH CASSIDY AND THE SUNDANCE KID ends for them, you’ll get it.

Sometimes we just have to take a leap, man…

So, if you follow these folks and missed Tommy’s press releases…

…big things are coming from some of your favorite folks…

Get ready to have your minds blown.

The rest of you, as you were…

…and move out of that cave so I can get you help.

Be good to yourselves and each other.

Dispatches From Windy City #4: A Last Series of Images

And actually that title is downright misleading because I’ve been back from Windy City for a week already. So this dispatch isn’t coming to you from Windy City but from the good old Ferguson Ponderosa in Brooklyn.

But this is the first time I’ve had to sit down at my desktop computer since I’ve been back (don’t ask…it’s a long story) since I had to unceremoniously flee from Chicago due to a freak snowstorm on Sunday morning. Which meant I had to miss a panel I was to sit on and for that I apologize to one and all. If I can make it up to you, please let me know.

But I wanted to cap off my Wind City adventure with some final images of the good time I had and share them with you good folks. So please enjoy and as always, thank you for your kind indulgence and support.

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